A Proper Marketing Framework
Working with the most up-to-date marketing tools is essential. The right marketing infrastructure not only guarantees that your business is making decisions and implementing strategies utilizing the proper foundation but also ensures that your marketing efforts output and build up a collection of useful historical data that can be referred to for future strategies through an ongoing process of improvement.
THE MARKETING SYSTEM
Are your marketing resources appropriate for your business goals and customer acquisition strategy?
REQUEST A FREE QUOTE
HOW DO I KNOW IF I AM USING THE RIGHT SET OF MARKETING TOOLS?
Know Who Your Customers Are.
There are hundreds of potential customers out there that you need to get to your front door. How do you identify the ones you want and the ones you don't want?
How do I know if my customers are listening to me?
Your marketing dollars need to be complemented by an underlying foundation in which analytics and strategy success can be precisely measured. Knowing and understanding your target market and customer demand will drive future campaigns and will tell you exactly where to put your financial resources.
BUILDING THE MARKETING INFRASTRUCTURE: What Can MKTG 918 Do for My Business?
RESPONSIVE WEB DESIGN
Over 60% of searches are now done on a mobile device. Think of your website as the hub for all of your marketing efforts. Your strategy involves external resources that are driving prospects to the online face of your business - your website. As a 24-hour marketing tool, your website cannot afford to provide anything less than a five-star user experience. And that exceptional first impression will quickly set you apart from your competition.
LOCAL SEARCH OPTIMIZATION
For small business owners, local search is probably the most influential factors of brand success and awareness. As a small business, your company relies on the revenue of customers from nearby places. Local search optimization is not about making sure that you sign up for every listing service out there. It's about investing effort and resources towards scoping out which listings are relevant to (1) your area and (2) your target market.
MARKETING CAMPAIGN STRATEGY
Digital marketing continues to be the #1 driving force behind getting customers to your front door. Building a marketing system that bolsters business to customer relationships is the key to long-term patrons and new business. A strong online presence portrays trustworthiness among consumers. See how we can help you promote solid brand awareness through a set of digital marketing tools and strategies that are hand selected for your business.
Maximize Your Knowledge: we deliver data integrity.
Are your analytics providing you with the data you need in order to make informed business decisions? Studying historical trends and how consumers respond to your marketing efforts is the best way to gain explicit perspective that can be applied in future strategies. Which call to action on your homepage was noticed most frequently? Which Facebook campaign accounted for the most click-throughs to your website? What was my ROI and cost-per-lead from dollars spent on the local advertising source? Knowing the answers to these questions will ensure that your marketing strategies continue to advance through a process of ongoing improvement.